Gaba?aya, ci gaban masana'antar abinci ta Japan ba za a iya raba shi da ha?aka manufofi ba. Abincin aikin Jafan ya kasu zuwa takamaiman abinci na aiki, abinci mai gina jiki mai gina jiki da alamar aiki nau'ikan abinci uku, aiwatar da rarrabuwa da sarrafa ?ima. Kasuwar ta balaga kuma tana son zama cikakke, kuma akwai gyare-gyaren manufofi guda uku a cikin tsarin masana'antar kula da lafiya ta Japan. A cikin yanayin tafiyar hawainiyar ci gaban kasuwa, fa?a?a kofa ga manufofin ya sa ha?akar sikelin masana'antu.

Kafin 2005: Japan ta sami canjin yanayi na uku zuwa na hu?u na lokacin amfani, ta sami bun?asa tattalin arzi?in kumfa da fatarar ku?i, kuma tasirin lipstick ya kasance a bayyane a ?ar?ashin matsin tattalin arziki; A sa'i daya kuma, tsufa na yawan jama'ar kasar Japan da karuwar kudaden da ake kashewa a fannin kiwon lafiya, sun kara saurin bunkasuwar ma'aunin masana'antun kiwon lafiya.

Bayan 2005: a gaba ?aya, aikin ci gaban abinci na Japan ya fa?i daga babban matakin zuwa matakin ?aramin lamba ?aya, kuma sau ?aya ya zama mara kyau a ?ar?ashin tasirin cutar, galibi saboda masana'antar ta wuce lokacin girma mai sauri, a cikin yanayin tasirin girgizar ?asa da rashin bu?atun gida, har ma da gabatarwar tsarin alamar aiki bai canza yanayin ha?akar ?ananan sauri na masana'antu ba. Koyaya, wannan ba yana nufin cewa masana'antar abinci ta aiki ba ta da fa'ida mai haske, daga cikinsu kasuwar abinci mai gina jiki ta ?angaren ?angaren ta yi zafi da sauri bayan gabatarwar manufofin, da zarar ta karya ci gaban 25%, kuma adadin masana'antar kula da lafiyar ya karu daga 4.2% a cikin 2009 zuwa 11% a cikin 2023.

Duban sassan kasuwannin abinci na Japan, ma'aunin kayan abinci har yanzu shine na farko a cikin masana'antar, kuma fannin abinci mai gina jiki na wasanni yana tasowa a hankali, tare da ha?akar ha?akar 12% a cikin shekaru biyar da suka gabata. A cewar Euromonitor, daga 2009 zuwa 2023, rabon masana'antar kari na abinci ya nuna raguwar yanayin, amma har yanzu ya bu?e babban gibi tare da sauran masana'antu, kuma rabonsa ya kasance saman1. Gaba?aya ma'auni da rabon masana'antun sarrafa nauyi na gargajiya sun ragu; Kasuwar abinci mai gina jiki ta wasanni ta ?auki mafi ?an?anta, amma ta nuna ingantaccen yanayin sama, tare da CAGR5 da CAGR10 suna lissafin 12.0%/9.3%, bi da bi. Ya zuwa 2023, jimlar kasuwar kariyar abinci / sarrafa nauyi / tonic na gargajiya / abinci mai gina jiki a cikin masana'antar ?wayoyin cuta mai kyau na abinci mai aiki shine 61.2%, 6.0%, 21.7% da 11.0%, bi da bi, da abinci mai gina jiki na wasanni ya zarce sarrafa nauyi don zama kasuwa ta uku mafi girma don abinci mai aiki.

Kasuwar abinci mai gina jiki ta wasanni: sannu a hankali tana ha?aka hanyar aikin abinci, ha?in gwiwar kamfanonin kiwo suna shiga. Abincin gina jiki na kowane mutum a Japan ya ragu a cikin 'yan shekarun nan zuwa matakin daidai da na shekarun 1950, musamman saboda yawan cin abinci da kuma wayar da kan al'adun cin abinci da ke mayar da hankali ga kayan lambu, wanda ke haifar da rashin isasshen abinci. A ranar 4 ga Nuwamba, 2020, Meiji ya buga wani binciken da ke nuna a karon farko ingantaccen ala?a tsakanin ci da furotin na yau da kullun da kuma samun yawan tsoka. Kayayyakin abinci mai gina jiki na wasanni suna karuwa a hankali don bu?atun kari na furotin na yau da kullun na ?ungiyoyin motsa jiki da ?ungiyoyin gaba?aya. Ya zuwa yanzu, sa hannu na nau'ikan masana'antu daban-daban a cikin sarkar masana'antar abinci ta kiwon lafiya an raba shi zuwa hanyoyi biyu:

Yi rijista don zama takamaiman abinci mai aiki, amma galibin wa?annan kamfanoni manyan masana'antun ne, na iya kammala shirin samfurin don masana'anta, tallace-tallace na cikakken sarkar masana'antu. Aiwatar don zama ?arancin ci gaba mai ?arancin ci gaba na alamar aiki na abinci, abinci mai gina jiki mai gina jiki, yawancin wa?annan kamfanoni suna mai da hankali kan tsara samfuri da talla, ana ba da aikin samarwa ga waje.

Daga kama-da-wane zuwa na gaske, bu?atun masu amfani da abinci na aiki sun canza sannu-sannu daga ?arin sifa na ?awata rayuwa zuwa sifa ta rigakafin cututtukan da ke da ala?a da rayuwa, da wayar da kan jama'a game da yanayin rashin nauyi da yanayin cutar da ke haifar da ha?akar kasuwar abinci mai gina jiki ta wasanni. A cewar Cibiyar Nazarin Tattalin Arziki ta Yano, kayayyakin kula da lafiya da inganta kiwon lafiya irin su koren ruwan 'ya'yan itace, kayan abinci na yau da kullun irin su VC, da kayan kwalliya irin su hyaluronic acid sun mamaye saman uku, amma tarin kitse mai tsaka tsaki da visceral da ke haifar da salon rayuwa na zamani. ?ungiyoyi na shekaru daban-daban sun fara kula da "mai ciki da asarar nauyi", kuma suna mai da hankali kan whitening anti-tsufa da sauran kyawawan ?arin halaye na samfuran kiwon lafiya irin su VC da bu?atar hyaluronic acid ya nuna yanayin raguwa, ma'aunin ?wayoyin lactic acid tare da tsarin tsarin hanji ya nuna saurin girma, ana sa ran zai nuna ci gaba da ci gaba a nan gaba. Dangane da binciken ra'ayin jama'a na Hukumar Wasanni ta Japan, mutane da yawa suna sane da mahimmancin ?arfafa rigakafi da ?arfin asali na zahiri, kuma manyan dalilai uku na mutane don ha?aka motsa jiki [ba su da aiki], [don hana COVID-19] da [don kafa sha'awar wasanni]. Ha?aka wayar da kan jama'a game da dacewa da lafiya da rigakafi ya kafa tushen ci gaban kasuwar abinci mai gina jiki ta wasanni.

Saurin ha?aka hanyar abinci mai aiki ya ja hankalin kamfanoni daban-daban, kuma ya zama muhimmiyar hanya ga mahalarta kasuwar abinci mai gina jiki don yanke cikin. Gabatar da tsarin inshora na musamman ma muhimmin mahimmanci ne ga lokacin da ya gabata. Koyaya, tare da ci gaba na lokaci, saboda bu?atun tsarin takamaiman abinci na aiki, jeri samfuran garanti na musamman yana bu?atar tafiya ta dogon lokaci na bincike da ha?akawa, gwaje-gwajen asibiti da duba tsarin manufofin, galibi ?ananan masana'antu na yau da kullun da matsakaici ba su iya samun babban bincike da ?imar ha?akawa da jinkirin farashin lokaci, don haka gaba?aya manyan masana'antu ko shugabannin masana'antu za su za?i yin rajistar takamaiman abinci na musamman. Don haka, fiye da shekaru goma bayan lissafin tsarin inshora na musamman, rajistar samfuran ya karu daga ha?akar fashewar abubuwa zuwa daidaitawa, ko dai tsadar tsadar da koma bayan tattalin arziki ke kawowa, ko kuma ita kanta masana'antar tana son cikawa, ?arfin ?ananan masana'antu da matsakaitan masana'antu ba su sami damar ci gaba da rayuwa ba, don haka ma'aunin masana'antu ya ta?a fa?i cikin kangi. Tun lokacin da aka ?addamar da manufar abinci mai aiki a cikin 2015, sabon tashar ta bu?e don kanana da matsakaitan masana'antu, da rage yawan shiga da tsarin rajista da jeri kafin amincewa ya kuma rage farashin gwaji da kuskuren kamfanoni, don haka babban adadin kamfanoni sun fara ?o?arin neman rajistar abinci mai aiki.

A cikin 'yan shekarun nan, ?ananan kamfanonin kiwo da matsakaita suma suna ?o?arin yankewa cikin kasuwar abinci mai gina jiki ta wasanni ta hanyar yin rijistar abinci mai aiki. Kamar yadda aka ambata a sama, manufar yin lakabin abinci mai aiki yana da fifiko ta hanyar smes saboda ?arancin ?ofa da halayen tsarin tallan farko sannan kuma yarda. A lokaci guda kuma, a cewar Cibiyar Nazarin Tattalin Arziki ta Yano, rabon abinci mai gina jiki / abinci na yau da kullun / samfuran sabo shine 53.6% / 42.6% / 3.8%, kuma abinci na yau da kullun yana da babban kaso, gami da masana'antu da yawa don shiga da ha?aka nau'in abinci mai aiki.