?O ka holo?oko?a, ?a?ole hiki ke ho?oka?awale ?ia ka ho?omohala ?ana o ka ?oihana mea?ai hana o Iapana mai ka ho?olaha ?ana i nā kulekele. Ho?oka?awale ?ia ka mea?ai hana o Iapana i nā mea?ai hana kūikawā, nā mea?ai mea?ai mea?ai a me ka mea?ai hō?ailona hana ?ekolu mau ?āpana, ka ho?okō ?ana o ka ho?onohonoho ?ana a me ka ho?okele grading. Ua oo ka makeke a makemake e piha, a aia ekolu hooponopono kulekele i ka holo ana o ka oihana mālama ola Kepani. I ka lohi o ka ulu ?ana o ka mākeke, ?o ka ho?onui ?ana i ka paepae kulekele ua ho?oulu i ka ulu ?ana o ka ?oihana.

Ma mua o ka makahiki 2005: Ua ?ike ?o Iapana i ka ho?ololi ?ana o ke kolu a i ka ?ehā o ka ?ai ?ana, ua ?ike i ka ho?okele waiwai a me ka banekorupa kālā, a ?ike ?ia ka hopena lipstick ma lalo o ke kaumaha o ka ho?okele waiwai; I ka manawa like, ?o ka ?elemakule o ka po?e Iapana a me ka ulu ?ana o ka ho?olimalima ?ana o nā mea kū?ai aku i ka mālama olakino ua ho?oulu i ka ulu wikiwiki o ka nui o ka ?oihana huahana mālama ola.

Ma hope o 2005: ma ke ?ano holo?oko?a, ua hā?ule ka nui o ka ulu ?ana o ka mea?ai o Iapana mai kahi ki?eki?e a hiki i kahi helu helu ha?aha?a, a ho?okahi manawa i ho?ololi ?ole ?ia ma lalo o ka hopena o ka ma?i ahulau, no ka mea ua hala ka ?oihana i ka wā ulu wikiwiki, i ka hopena o ke ōla?i a me ka nele o ka noi home, ?o ka ho?okomo ?ana i ka ?ōnaehana hō?ailona hana ?a?ole i ho?ololi i ka ulu ha?aha?a o ka ulu ?ana o ka ?oihana. Eia nō na?e, ?a?ole ia he mana?o ?a?ohe wahi ?ula?ula o ka ?oihana mea?ai hana, ma waena o ka wikiwiki o ka mākeke mea?ai ha?uki o ka subsector ma hope o ka ho?omaka ?ana o ke kulekele, i ka wā i haki ai ka ulu ?ana o 25%, a ua pi?i ka hapa o ka ?oihana mālama olakino mai 4.2% i 2009 a i 11% i 2023.

Ke nānā nei i nā ?āpana mākeke mea?ai hana Iapana, ?o ka nui o nā mea ho?ohui mea?ai ka mea mua loa i ka ?oihana, a ke ulu mālie nei ke kahua o ka mea?ai ha?uki, me ka ulu ?ana o ka hui ?ana o 12% i nā makahiki ?elima i hala. Wahi a Euromonitor, mai 2009 a 2023, ?o ka māhele o ka ?oihana mea?ai mea?ai i hō?ike i ka emi ?ana o ka ?ano, akā ua wehe mau ia i kahi ākea nui me nā ?oihana ?ē a?e, a ua mau kāna ?āpana top1. Ua emi ka nui o ka nui a me ka hapa o nā ?oihana hānai a me ka mālama kaumaha; Ua helu ?ia ka mākeke mea?ai ha?uki no ka li?ili?i li?ili?i, akā ua hō?ike i kahi ?ano pi?i a?e, me CAGR5 a me CAGR10 helu no 12.0% / 9.3%. E like me 2023, ?o ka huina o ka mākeke o ka mea?ai mea?ai / ho?okele kaumaha / tonic / ?ai ha?uki ma?amau i nā ?oihana mole maika?i ?ehā o ka mea?ai hana he 61.2%, 6.0%, 21.7% a me 11.0%, kēlā me kēia, a ua ?oi aku ka mea?ai ha?uki ma mua o ka ho?okele paona e lilo i ke kolu o ka mākeke nui loa no ka mea?ai hana.

Mākeke ?ai mea?ai ha?uki: pi?i mālie ke ala ?ai mea?ai niche, komo nā hui waiu linkage. Ua hā?ule ka ?ai protein per capita ma Iapana i nā makahiki i hala iho nei i ka pae like me ka 1950s, ma muli o ka nui o ka ?ai ?ana a me ka ?ike ?ana i nā ?ano ?ai e kālele nui ana i nā mea kanu, ka hopena i ka lawa ?ole. Ma Nowemapa 4, 2020, ua pa?i ?o Meiji i kahi noi?i e hō?ike ana no ka manawa mua i ka pilina maika?i ma waena o ka ?ai ?ana i ka protein i kēlā me kēia lā a me ka loa?a ?ana o ka nui o ka ?i?o. Ke pi?i mālie nei nā huahana mea?ai ha?uki no nā pono ho?ohui protein i kēlā me kēia lā o nā hui ho?oikaika kino a me nā hui ma?amau. A hiki i kēia manawa, ho?oka?awale ?ia ke komo ?ana o nā ?ano ?oihana like ?ole i ke kaulahao ?oihana mea?ai olakino i ?elua ala:

E ho?opa?a inoa e lilo i mea?ai hana kūikawā, akā ?o ka hapa nui o kēia mau ?oihana he mea hana nui, hiki ke ho?opau i ka ho?olālā huahana i ka hana ?ana, kū?ai aku i ke kaulahao ?oihana piha. E noi e lilo i kumu kū?ai ha?aha?a ha?aha?a o ka mea?ai lepili hana, ka mea?ai mea?ai mea?ai, ?o ka hapa nui o kēia mau ?oihana e pili ana i ka ho?olālā huahana a me ka ho?olaha ?ana, hā?awi ?ia ka hana i waho.

Mai ka virtual a hiki i ka mea maoli, ua ho?ololi iki nā koi o nā mea kū?ai aku i nā mea?ai hana mai ke ?ano hou o ka nani o ke ola i ke ?ano o ka pale ?ana i ka ma?i / ho?onui i ke olakino, a me ka ?ike kino i lawe ?ia e ke ?ano o ka pohō kaumaha a me ke kūlana ma?i ma?i e kūpono i ka ho?omohala ?ana i ka mākeke mea?ai ha?uki. Wahi a Yano Institute of Economic Research, ?o ka mālama olakino a me ka ho?olaha ?ana i nā huahana e like me ka wai ?ōma?oma?o, nā mea?ai kumu e like me VC, a me nā huahana nani e like me ka hyaluronic acid e noho i ka ?ekolu ki?eki?e, akā ?o ka hō?ili?ili ?ana o ka momona a me ka visceral momona i ho?okumu ?ia e ka nohona hou. Ho?omaka nā pū?ulu o nā makahiki āpau e ho?olohe i ka "momona o ka ?ōpū a me ke kaumaha o ke kaumaha", a ua nānā i ka whitening anti-aging a me nā ?ano nani ?ē a?e o nā huahana olakino e like me VC a me ka hyaluronic acid koi i hō?ike i ka emi ?ana, ?o ka nui o ka lactic acid bacteria me ka hana ho?oponopono ?ōpū ua hō?ike i ka ulu wikiwiki ?ana, ua mana?o ?ia e hō?ike i ka ulu ulu ?ana i ka wā e hiki mai ana. Wahi a ka loiloi mana?o o ka lehulehu o ka Japan Sports Agency, ?oi aku ka nui o ka po?e i ?ike i ke ko?iko?i o ka ho?oikaika ?ana i ka palekana a me ka ikaika kino kino, a ?o nā kumu nui ?ekolu o ka po?e e ho?omaika?i ai i ke olakino [?a?ole pa?a], [e pale iā COVID-19] a [e ho?okumu i ka hoihoi i nā ha?uki]. ?O ka ho?omaika?i ?ana o ka ?ike o ka po?e i ke olakino a me ke olakino a me ka pale ?ana ua kau i ke kumu nui no ka ulu ?ana o ka mākeke mea?ai ha?uki.

?O ka ho?omohala wikiwiki ?ana o ke ala mea?ai hana ua ho?ohuli i ka mana?o o nā ?oihana like ?ole, a ua lilo ia i ala ko?iko?i no ka po?e komo ?ana i ka mākeke mea?ai ha?uki e ?oki i loko. ?O ka ho?okomo ?ana i ka ?ōnaehana ?inikua kūikawā he mea nui ho?i ia no ka manawa ma mua. Eia nō na?e, me ka holomua o ka manawa, ma muli o nā koi o ka ?ōnaehana o nā mea?ai pono?ī, pono ka papa inoa o nā huahana i hō?oia ?ia i ka manawa lō?ihi o ka noi?i a me ka ho?omohala ?ana, nā ho?okolohua lapa?au a me ka nānā ?ana i nā kulekele, ?a?ole hiki i nā ?oihana li?ili?i a me nā li?ili?i ke loa?a nā kumukū?ai ki?eki?e o ka noi?i a me ka ho?omohala ?ana a me nā kumukū?ai manawa lohi, no laila ?o nā ?oihana nui a me nā alaka?i ?oihana e koho e noi no ke kākau inoa ?ana i nā mea?ai kūikawā. No laila, ?oi aku ma mua o ?umi mau makahiki ma hope o ka papa inoa o ka ?ōnaehana ?inikua kūikawā, ua ulu ka ho?opa?a inoa ?ana o ka huahana mai ka ulu ?ana o ka pahū a i ka pae ?ana, inā paha ?o ke kumukū?ai ki?eki?e i lawe ?ia e ka hā?ule ?ana o ka ho?okele waiwai, a i ?ole ka ?oihana pono?ī i ka saturation, ?oi aku ka ikaika o nā ?oihana li?ili?i a me nā ?oihana li?ili?i ?a?ole i loa?a ka manawa e ho?omau i ke ola, no laila ua hā?ule ka pāhana ?oihana i loko o ka bottleneck. Mai ka ho?omaka ?ana o ke kulekele mea?ai hana ma 2015, ua wehe ?ia kahi ala hou no nā ?oihana li?ili?i a me nā ?oihana li?ili?i, a ?o ka hō?emi ?ana i ka paepae komo a me ka ?ōnaehana o ka ho?opa?a inoa ?ana a me ka papa inoa ma mua o ka ?ae ?ia ua hō?emi ho?i i ka ho?ā?o a me ka hewa o nā ?oihana.

I nā makahiki i hala iho nei, ke ho?ā?o nei nā ?oihana li?ili?i li?ili?i a me ka li?ili?i e ?oki i ka mākeke mea?ai ha?uki ma ke kau inoa ?ana i nā mea?ai hana. E like me ka mea i ?ōlelo ?ia ma luna, ua makemake ?ia ke kulekele mea?ai hō?ailona hana e smes ma muli o kona paepae ha?aha?a a me nā ?ano ?ōnaehana o ka kū?ai mua ?ana a laila ?ae ?ia. Ma ka manawa like, e like me ka Yano Institute of Economic Research, ?o 53.6% / 42.6% / 3.8% ka nui o ka mea?ai mea?ai hana / mea?ai ma?amau / hou, a ?o ka mea?ai ma?amau pū kekahi i ka hapa nui, e komo pū ana nā ?oihana lehulehu e komo a ho?onui i ke ?ano o ka mea?ai hana.