????? ????, ?? ???? ?????? ??? ??????? ?????? ????? ???????????? ?? ??? ???? ????? ???????. ????? ??????????? ?? ??? ????? ????? ?????????? ??????, ???? ?????????? ?????? ????? ???? ?????????? ????? ????????, ????? ????? ?????? ?????. ???? ???? ????? ????? ????, ??? ???? ?????? ??????? ????? ?????? ??????? ??????. ????? ?? ???? ?????? ????, ????? ?? ???????? ????? ?? ????? ??? ????? ???????.

???? 2005: ??? ????? ?? ?????? ?? ???? ?????? ?????? ??????, ????? ?? ????? ????? ??? ????? ???? ????????, ????? ?????? ??? ???? ??? ???? ??????; ??????, ??????? ?????????? ?????? ??????? ??????? ??????? ?? ????? ????? ????? ?? ?????? ?????? ?? ??? ????? ?? ?????? ????? ???????.

???? 2005: ????, ??? ????? ????? ??????????? ???? ??? ???? ????? ???? ?? ?????? ?????, ???? ??? ??? ?????? ?????? ??????, ????? ???? ???????? ???? ?? ????? ?????? ??????, ????? ?? ????? ????? ????? ?????? ????? ?????, ????? ????? ????? ????? ???????????? ?? ????? ?? ???? ?????? ?????? ?? ???????. ?? ???, ??? ?? ???? ???????? ????? ??????????? ??? ?????? ???, ?????? ??? ????? ?????? ?? ??-????? ????? ??????? ???? ????? ????????, ???? ???? ?? ?????? ?? 25%, ?????? ?????? ????? ??????? ??? ?-4.2% ?-2009 ?-11% ?-2023.

???????? ?? ???? ??? ????? ??????????? ?????, ??? ????? ?? ????? ?????? ??? ????? ?????? ????, ????? ????? ?????? ???? ??????, ?? ??? ????? ?? 12% ???? ????? ????????. ??? Euromonitor, ???? 2009 ?? 2023, ??? ?????? ????? ?????? ???? ???? ?????, ?? ??? ????? ??? ??? ??????? ??? ?????? ?????, ????? ???? ????1. ????? ??????? ????? ?? ?????? ???? ?????? ???? ????????? ????; ??? ????? ?????? ????? ?? ???? ???? ?????, ?? ???? ???? ????? ?????, ???? CAGR5 ?-CAGR10 ???? 12.0%/9.3%, ??????. ???? ???? 2023, ??? ???? ????? ?? ????? ?????/????? ????/????? ??????/????? ????? ????? ?????? ????????? ??????? ?? ???? ?????????? ??? 61.2%, 6.0%, 21.7% ?-11.0%, ??????, ?????? ????? ???? ?? ????? ????? ???? ???? ????? ??????????? ?????? ??????.

??? ????? ?????: ????? ???? ?????????? ???? ???? ??????, ????? ?????? ?????? ???????. ????? ?????? ???? ???? ???? ????? ???????? ????? ??? ??? ????? ?-50, ????? ??? ????? ?????? ??????? ?????? ????? ???????? ???? ??? ??????, ??????? ??? ????? ?? ?????. ?-4 ??????? 2020, Meiji ????? ???? ?????? ??????? ???? ????? ???? ??? ????? ????? ????? ?????? ???? ?????. ????? ????? ????? ????? ?????? ????? ????? ????? ????????? ?? ?????? ???? ??????? ??????. ?? ??, ???????? ?? ????? ????? ?? ?????? ?????? ?????? ???? ??????? ?????? ????? ???? ???????:

????? ??? ????? ????? ?????????? ??????, ??? ??? ???????? ???? ?? ?????? ??????, ?????? ?????? ?? ????? ????? ??????, ?????? ?? ????? ??????? ?????. ??? ????? ????? ????? ????? ????? ?? ???? ???? ??????????, ???? ?????????? ??????, ??? ??????? ???? ??????? ?????? ???? ??????, ?????? ????? ????.

?????????? ??????, ??????? ?? ??????? ????? ?????????? ????? ?????? ??????? ?????? ?? ????? ???? ?????? ?? ????? ????? ??????? ????/????? ???????, ???????? ????? ?????? ???? ?????? ????? ???? ?????? ????? ???????? ??? ????? ??????. ??? ???? ???? ????? ?????, ????? ?????? ?????? ?????? ??? ??? ????, ?????? ???????? ??????? ??? VC ?????? ????? ??? ????? ?????????? ?????? ?? ????? ??????? ????????, ?? ??????? ???? ?????? ??????? ?????? ?? ??? ???? ???? ??????. ?????? ??? ??????? ???? ???? ?? ?"???? ??? ?????? ?????", ??????? ?????? ????-????'??? ???? ?????? ???? ?????? ?? ????? ?????? ??? VC ?????? ?????????? ?????? ???? ???? ?????, ??? ????? ?? ?????? ????? ???? ?? ????? ????? ????? ???? ????? ?????, ???? ?????? ???? ????? ?????? ?????. ?? ?? ??? ??? ???? ?? ?????? ?????? ?? ???, ???? ????? ????? ?????? ??????? ?? ????? ?????? ????? ???? ?????, ????? ?????? ???????? ?????? ???? ?? ????? ?? [??? ?? ??????], [?????? COVID-19] ?[??? ???? ????? ??????]. ????? ??????? ?? ????? ????? ???????? ???????? ???? ?? ????? ?????? ?????? ??? ????? ??????.

?????? ????? ?? ????? ???? ?????????? ??? ?? ????? ??? ?? ?????? ?????, ???? ???? ????? ???? ?????? ??? ????? ?????? ????? ????. ????? ????? ?????? ??????? ??? ?? ?????? ??????? ???? ??????. ?? ???, ?? ??????? ????, ??? ??????? ?? ????? ??????? ????????????? ?????????, ????? ??????? ???????? ???????? ???? ????? ??? ?? ?? ???? ??????, ??????? ??????? ?????? ?????? ???????, ????? ?????? ??????? ????? ????????? ?????? ???? ?????? ?????? ????? ?????? ???? ?????? ?????? ??????? ??? ??????, ?? ????? ??? ?? ??????? ?????? ?? ??????? ??????? ????? ????? ???? ?????? ???? ?????????? ??????. ???, ???? ???? ???? ???? ????? ???? ?????? ??????, ????? ??????? ??? ?????? ????? ????????, ??? ?? ????? ????? ?????? ?????? ???? ??????, ???? ?? ???? ???? ???? ??????, ??? ????????? ?????? ?????????? ??? ??????? ?????? ?????, ?? ????? ??????? ??? ??? ?????? ?????. ??? ???? ??????? ????? ??????????? ?-2015, ???? ???? ??? ?????? ????? ?????????, ?????? ?? ?????? ?????? ?????? ??????? ???? ????? ?????? ?? ?? ???? ?????? ??????? ?? ???????, ?? ????? ?? ?? ?????? ???? ????? ????? ???? ?????? ???? ??????????.

????? ???????? ?? ????? ??? ????? ????????? ????? ????? ???? ????? ?????? ??????? ????? ???? ??????????. ??? ?????? ????, ??????? ????? ???????????? ?? ???? ?????? ?? ??? ??????? ????? ????????? ???? ??? ????? ??? ???????? ?????? ?? ????? ????? ????? ??? ?????. ??? ?? ???, ??? ???? ???? ????? ?????, ????? ?????? ????????????/???? ????/?????? ????? ??? 53.6%/42.6%/3.8%, ??? ???? ???? ???? ??? ????, ???? ?????? ??-????????? ?????? ??????? ?? ???? ????? ???????????.