Muri rusange, iterambere ry’inganda z’ibiribwa zikora mu Buyapani ntirishobora gutandukanywa no guteza imbere politiki. Ibiribwa bikora mubuyapani bigabanijwemo ibiryo byihariye bikora, ibiryo bikora byintungamubiri hamwe nibirango bikora ibiryo ibyiciro bitatu, ishyirwa mubikorwa byo gushyira mubyiciro no gucunga amanota. Isoko rirakuze kandi rikunda guhaga, kandi hariho politiki eshatu zahinduwe mugihe cyinganda zita kubuzima bw'Ubuyapani. Ku bijyanye no kudindiza iterambere ry’isoko, kwaguka kw’urwego rwa politiki byatumye iterambere ry’inganda ryiyongera.

Mbere ya 2005: Ubuyapani bwagize impinduka mu gihe cya gatatu kugeza ku cya kane cy’ibicuruzwa, bwagize ubukungu bwifashe nabi ndetse n’ihomba ry’imari, kandi ingaruka za lipstick zagaragaye mu gihe cy’ihungabana ry’ubukungu; Muri icyo gihe, gusaza kwabaturage b’Ubuyapani no kwiyongera kw’umuguzi mu kwivuza byatumye ubwiyongere bwihuse bw’urwego rw’ibicuruzwa byita ku buzima.

Nyuma ya 2005: muri rusange, umuvuduko w’ibihingwa by’Ubuyapani waragabanutse uva ku rwego rwo hejuru ugera ku rwego rwo hasi rw'imibare imwe, kandi bimaze guhinduka nabi bitewe n’icyorezo cy’icyorezo, ahanini kubera ko inganda zanyuze mu gihe cy’iterambere ryihuse, ku bijyanye n’ingaruka z’umutingito no kubura icyifuzo cy’imbere mu gihugu, ndetse no gushyiraho uburyo bwo gushyira mu bikorwa ibimenyetso ntabwo byahinduye umuvuduko w’iterambere ry’inganda. Icyakora, ibi ntibisobanura ko inganda zikora ibiribwa zikora zidafite ahantu hagaragara, muri zo isoko ry’imirire ya siporo y’abashoramari ryashyushye vuba nyuma y’ishyirwaho rya politiki, rimwe rimaze guca iterambere rya 25%, kandi igipimo cy’inganda zita ku buzima cyiyongereye kiva kuri 4.2% muri 2009 kigera kuri 11% muri 2023.

Urebye ku bice by’isoko ry’ibiribwa bikora mu Buyapani, igipimo cy’inyongera cy’imirire kiracyari icya mbere mu nganda, kandi urwego rw’imirire ya siporo rugenda rugaragara buhoro buhoro, hamwe n’ubwiyongere bw’ubwiyongere bwa 12% mu myaka itanu ishize. Nk’uko byatangajwe na Euromonitor, kuva mu 2009 kugeza mu 2023, umugabane w’inganda zongera ibiryo byerekanaga ko ugabanuka, ariko iracyafungura icyuho gikomeye n’izindi nganda, kandi umugabane wacyo wagumye ku isonga1. Igipimo rusange nigipimo cyinganda gakondo zita ku mirire no gucunga ibiro zaragabanutse; Isoko ryimirire ya siporo ryagize umubare muto, ariko ryerekanye ko ryagaragaye hejuru, CAGR5 na CAGR10 bangana na 12.0% / 9.3%. Kugeza mu 2023, umugabane rusange wamasoko yinyongera yimirire / gucunga ibiro / imirire gakondo ya tonic / siporo mumirire ine ya molekile nziza yibiribwa bikora ni 61.2%, 6.0%, 21.7% na 11.0%, kandi imirire ya siporo yarenze gucunga ibiro kugirango ibe isoko rya gatatu rinini ryibiryo bikora.

Isoko ryimirire yimikino: kuzamuka buhoro buhoro niche ikora ibiryo bikurikirana, guhuza ibigo byamata bitabira. Ku muti wa poroteyine kuri buri muntu mu Buyapani wagabanutse mu myaka yashize kugera ku rwego rumwe no mu myaka ya za 1950, bitewe ahanini n'imirire ikabije no kumenya ingeso yo kurya yibanda cyane ku mboga, bikaviramo gufata bidahagije. Ku ya 4 Ugushyingo 2020, Meiji yasohoye ubushakashatsi bwerekana ku nshuro ya mbere isano rusange iri hagati yo gufata poroteyine za buri munsi no kwiyongera kw'imitsi. Ibicuruzwa byimirire ya siporo bigenda byiyongera buhoro buhoro kubwinyongera za poroteyine za buri munsi zikenewe mu matsinda ya fitness hamwe nitsinda rusange. Kugeza ubu, uruhare rwinganda zinyuranye murwego rwinganda zita ku biribwa byubuzima zigabanijwemo inzira ebyiri:

Iyandikishe kugirango ube ibiryo byihariye bikora, ariko ibyinshi muribi bigo ninganda nini, birashobora kurangiza igenamigambi ryibicuruzwa mubikorwa, kugurisha urunigi rwuzuye. Usabe kuba igiciro gito cyiterambere cyikimenyetso cyibiribwa bikora, ibiryo bikora byintungamubiri, ibyinshi muribi biganda byibanda mugutegura ibicuruzwa no kwamamaza, umusaruro washinzwe hanze.

Kuva mubikorwa bifatika, ibyifuzo byabaguzi kubiribwa bikora byahindutse buhoro buhoro bivuye kumurongo wongeyeho wo kunezeza ubuzima kurwego rwo kwirinda indwara ziterwa no kwirinda indwara / kuzamura ubuzima, hamwe no kumenyekanisha ubuzima bwiza bizanwa no kugabanuka kwibiro hamwe nicyorezo cyicyorezo bifasha iterambere ryisoko ryimirire ya siporo. Nk’uko ikigo cya Yano gishinzwe ubushakashatsi mu by'ubukungu kibitangaza, kubungabunga ubuzima no kuzamura ibicuruzwa nk'umutobe w'icyatsi, intungamubiri z'ibanze nka VC, n'ibicuruzwa byiza nka acide hyaluronic bifata imyanya itatu ya mbere, ariko kwegeranya amavuta adafite aho abogamiye na visceral biterwa n'imibereho igezweho. Amatsinda yimyaka yose yatangiye kwitondera "ibinure byo munda no kugabanya ibiro", kandi yibanda ku kwera birwanya gusaza ndetse nibindi byiza byiyongera kubicuruzwa byubuzima nka VC hamwe na aside hyaluronic ikenera byagabanutse, urugero rwa bacteri za acide lactique zifite imikorere yo kugenzura amara zerekanye iterambere ryihuse, biteganijwe ko izakomeza kwiyongera mu bihe biri imbere. Nk’uko ubushakashatsi bwakozwe ku baturage bw’ikigo cy’imikino cy’Ubuyapani bubitangaza, abantu benshi bagenda bamenya akamaro ko gushimangira ubudahangarwa n’imbaraga z’ibanze z’umubiri, kandi impamvu eshatu za mbere zituma abantu batezimbere ubuzima bwiza [ntibagikora cyane], [gukumira COVID-19] no [gushiraho inyungu muri siporo]. Kunoza imyumvire y’abantu ku bijyanye n’ubuzima n’ubuzima n’ubudahangarwa byashyizeho urufatiro runini rwo kuzamura isoko ry’imirire ya siporo.

Iterambere ryihuse ryibiribwa bikora ryashishikaje imishinga itandukanye, kandi ryabaye inzira yingenzi kubitabiriye isoko ryimirire ya siporo. Itangizwa rya sisitemu yihariye yubwishingizi naryo rifite akamaro mu bihe byashize. Ariko, hamwe nigihe cyigihe, bitewe nibisabwa na sisitemu yibiribwa byihariye bikora, urutonde rwibicuruzwa byihariye byemewe bigomba kunyura mugihe kirekire cyubushakashatsi niterambere, ibizamini byamavuriro hamwe nigenzura rya politiki, akenshi usanga ibigo bito n'ibiciriritse bisanzwe bidashobora kwishyura ubushakashatsi buhanitse nibiciro byiterambere ndetse nigiciro cyigihe gito, kubwibyo muri rusange gusa ibigo binini cyangwa abayobozi binganda bazahitamo gusaba kwandikisha ibiryo byihariye bikora. Kubwibyo, nyuma yimyaka irenga icumi urutonde rwuburyo bwihariye bwubwishingizi, kwandikisha ibicuruzwa byazamutse biva mu kuzamuka guturika kugera ku ntera, yaba ikiguzi kinini cyazanywe n’ubukungu bwifashe nabi, cyangwa inganda ubwazo zikunda kwiyuzuzamo, uko ibigo bito n'ibiciriritse bidafite amahirwe yo gukomeza kubaho, bityo igipimo cy’inganda kikaba cyaraguye mu cyuho. Kuva politiki y’ibiribwa ikora yatangizwa mu 2015, hafunguwe umuyoboro mushya ku mishinga mito n'iciriritse, kandi kugabanya umubare winjira ndetse na gahunda yo kwiyandikisha no gutondekanya mbere yo kwemererwa nabyo byagabanije ikigeragezo n’ikosa ry’ibigo, bityo umubare munini w’ibigo byatangiye kugerageza gusaba kwandikisha ibiryo bikora.

Mu myaka yashize, amasosiyete mato mato mato mato nayo aragerageza guca ku isoko ryimirire ya siporo yandikisha ibiryo bikora. Nkuko byavuzwe haruguru, politiki yibiribwa ikora neza itoneshwa na smes kubera igipimo cyayo gito hamwe na sisitemu iranga ibicuruzwa byambere hanyuma bikemerwa. Muri icyo gihe, nk'uko ikigo cya Yano gishinzwe ubushakashatsi mu by'ubukungu kibitangaza, igipimo cy’imirire y’ibiribwa bikora / ibiryo rusange / ibicuruzwa bishya ni 53.6% / 42,6% / 3.8%, kandi ibiryo rusange na byo bifite uruhare runini, harimo n’inganda nyinshi z’inganda zinjira kandi zikungahaza uburyo bw’ibiribwa bikora.