Ukususela ngoNovemba 28, 2017 ukuya kuNovemba 30, 2017, umphathi weshishini wenkampani yethu waya eFrankfurt, eJamani ukuba athathe inxaxheba kwi-2017 European Food and Natural Ingredients Exhibition (FIE) kwaye enze uphando lwemarike, ukwandisa ishishini, kwaye aqhube uthethathethwano lwezoshishino kunye nabathengi abadala ukuze bandise intsebenziswano.

I-FIE isingathwe yi-UBM Live kwaye ibanjwe eYurophu yonke iminyaka emibini kwiminyaka eyi-28 ukususela ngo-1986. Ukuqokelela amashumi amawaka eengcali ezivela kumazwe angaphezu kwe-130, i-FiE iye yaba yinto ephezulu yorhwebo lwamazwe ngamazwe kunye nokuqatshelwa okuphezulu kwintsimi yezithako zokutya, kwaye ngumboniso wengcali ohlanganisa kunye neyona nto inkulu yehlabathi ethengisa ukutya, abathengisi bokutya kunye nabanikezeli bokutya ngaphandle kweteknoloji.

Ngemigudu yethu yangaphambili, siye saseka uqhagamshelwano nabaninzi abasasazi eYurophu kwaye baqhuba intsebenziswano kushishino. Ngolawulo olungqongqo lokukhuselwa kwendalo yasekhaya, iifektri ezininzi zisakhiwa kulo nyaka, iindleko zezinto ezibonakalayo ziye zanyuka phezulu nasezantsi, ukuhanjiswa komyalelo wabathengi kunzima ukuhlangabezana, kwaye ixabiso linzima ukugcina ixesha elide. Ngexesha elifanayo, iimveliso ezishushu zihlala zihlala. Ukuze udibanise ngakumbi ubudlelwane kunye nabathengi, kwimeko yokunyuka kwee-odolo kunye nokubonelela okuqinileyo, sithatha inxaxheba kulo mboniso. Kucetyiswa ukuba iimveliso ezitsha ze-HMB-CA, iimveliso ezishushu zeevithamini, ii-sweeteners, njl.njl zisetyenziswa ikakhulu kwizongezo zesondlo. Ndiyathemba ukwenza nzulu unxibelelwano kunye nabathengi, ukugcina abathengi abadala, ukuphuhlisa abathengi abatsha.

Kumboniso weFIE, ngeli xesha waqokelela abathengi abavela eMzantsi Melika, eYurophu, eAfrika nakwezinye iindawo. Iimveliso ezininzi ezitsha zaye zavezwa, ukongeza kwizithako zokutya zesiNtu, bekukho neemveliso ezintsha ezinje ngesiraphu yomhla. Abathengi abaninzi ngakumbi batsalela kwindalo, i-organic, izithako zokutya eziphantsi kweekhalori. Ukuze ukhuseleko lokutya, okuluhlaza kunye nempilo, inkampani yethu nayo ithatha inxaxheba kuyo, ukwabelana ngeemveliso ezintsha ngexesha elifanelekileyo, kwaye izama ukomeleza unxibelelwano kunye nabathengi bangaphandle kwimeko yokwandisa iindleko zoqoqosho kunye nokhuphiswano oluqatha, kwaye ikhuthaza izithako zokutya ezikumgangatho ophezulu kunye nezongezo zokutya, izongezo zokutya, njl., kubathengi bangaphandle. Inkampani yethu isebenze kwiivithamini, i-sweeteners kunye nezinye iimveliso, kwintlanganiso kunye nabathengi bamazwe angaphandle ngamaxesha amaninzi ukunxibelelana, benethemba lokufumana imiyalelo engakumbi. Kwakhona sivuya kakhulu ukuba ngalo mboniso, abathengi abadala baya kongeza ii-odolo ezintsha zevithamin C. Sikholelwa ukuba kwimarike yanamhlanje ngokwandayo, kukho imingeni, kodwa kunye namathuba amakhulu okukhuthaza ukuthunyelwa kwezithako zokutya, i-extracts yezityalo, izongezo zesondlo, njl., kwaye sinethemba lokuvelisa ingeniso yotshintshiselwano lwangaphandle kwilizwe.