Lilonke, uphuhliso loshishino lokutya olusebenzayo lwaseJapan alunakwahlulwa kunyuso lwemigaqo-nkqubo. Ukutya okusebenzayo kweJapan kwahlulwe kukutya okusebenzayo okuthe ngqo, ukutya okunesondlo okusebenzayo kunye nokutya okusebenzayo kokuleyibhile amacandelo amathathu, ukuphunyezwa kokuhlelwa kunye nolawulo lokuhlelwa. Imakethi ivuthiwe kwaye ithande ukugcwala, kwaye kukho uhlengahlengiso oluthathu lomgaqo-nkqubo ngexesha leshishini lezempilo laseJapan. Kwimeko yokucotha ukukhula kweemarike, ukwandiswa komgaqo-nkqubo kukhuthaze ukukhula kwesikali soshishino.

Ngaphambi kuka-2005: iJapan yafumana ukuguqulwa kwexesha lesithathu ukuya kweyesine yokusetyenziswa, yafumana uqoqosho lwamaqamza kunye nokungabikho kwemali, kwaye umphumo we-lipstick wawucacile phantsi koxinzelelo lwezoqoqosho; Kwangaxeshanye, ukuguga kwabemi baseJapan kunye nokukhula kwenkcitho yabathengi kukhathalelo lwezonyango kuye kwavuselela ukukhula okukhawulezayo komlinganiselo wemveliso yokhathalelo lwempilo.

Emva ko-2005: xa lilonke, izinga lokukhula kokutya okusebenzayo kweJapan lihle ukusuka kwinqanaba eliphezulu ukuya kwinqanaba eliphantsi ledijithi enye, kwaye lakha lajika libi phantsi kwempembelelo yobhubhani, ngakumbi ngenxa yokuba ishishini lidlulile ixesha lokukhula ngokukhawuleza, kwimeko yempembelelo yenyikima kunye nokungabikho kwemfuno yasekhaya, nokuba ukuqaliswa kwenkqubo yokubhala amagama ayikatshintshi indlela yokukhula kwesantya esisezantsi. Nangona kunjalo, oku akuthethi ukuba imboni yokutya esebenzayo ayinayo indawo eqaqambileyo, phakathi kwayo imarike yezondlo zezemidlalo yecandelo eliphantsi lifudumala ngokukhawuleza emva kokuqaliswa komgaqo-nkqubo, emva kokuphula ukukhula kwe-25%, kwaye inxalenye yemveliso yemveliso yezempilo iye yanda ukusuka kwi-4.2% kwi-2009 ukuya kwi-11% kwi-2023.

Ukujonga kumacandelo emarike yokutya esebenzayo yaseJapan, isikali sezongezo zokutya sisesona sokuqala kwishishini, kwaye intsimi yezondlo zezemidlalo iyavela ngokuthe ngcembe, kunye nezinga lokukhula elihlanganisiweyo le-12% kwiminyaka emihlanu edlulileyo. Ngokutsho kwe-Euromonitor, ukusuka kwi-2009 ukuya kwi-2023, isabelo somzi mveliso wokuncedisa ukutya ubonise indlela ehlayo, kodwa ivule i-gap ebalulekileyo namanye amashishini, kwaye isabelo sayo sihlala siphezulu1. Isikali esipheleleyo kunye nomlinganiselo wemizi-mveliso yemveli yokondla kunye nolawulo lobunzima ihlile; Imakethi yezondlo zezemidlalo ibalelwa elona candelo lincinci, kodwa yabonisa indlela ecacileyo yokunyuka, kunye ne-CAGR5 kunye ne-CAGR10 ibalwa kwi-12.0% / 9.3%, ngokulandelanayo. Ukusukela ngo-2023, isabelo semarike esipheleleyo sesongezo sokutya / ulawulo lobunzima / i-tonic yendabuko / isondlo sezemidlalo kumashishini amane e-molekyuli alungileyo okutya okusebenzayo yi-61.2%, 6.0%, 21.7% kunye ne-11.0%, ngokulandelanayo, kwaye isondlo sezemidlalo sigqithise ukulawula ubunzima ukuba ibe yimarike yesithathu enkulu yokutya okusebenzayo.

Imarike yezondlo zezemidlalo: ngokuthe ngcembe inyuka i-niche esebenzayo umkhondo wokutya, unxibelelwano lweenkampani zobisi zithatha inxaxheba. Ukuthathwa kweprotheyini ye-Per capita eJapan yehle kwiminyaka yakutshanje ukuya kwinqanaba elifanayo njengakwi-1950s, ikakhulu ngenxa yokutya okugqithisileyo kunye nokwazisa ngemikhwa yokutya egxile kakhulu kwimifuno, ekhokelela ekungangeni ngokwaneleyo. Ngomhla we-4 kaNovemba ka-2020, iMeiji yapapasha uphando olubonisa okokuqala unxulumano olulungileyo phakathi kokutya kweprotheyini yemihla ngemihla kunye nokufumana ubunzima bezihlunu. Iimveliso zezondlo zezemidlalo zinyuka ngokuthe ngcembe kwiimfuno zeprotheyini zemihla ngemihla zamaqela okuqina kunye namaqela aqhelekileyo. Ukuza kuthi ga ngoku, ukuthatha inxaxheba kweentlobo ezahlukeneyo zamashishini kwikhonkco leshishini lokutya lezempilo lahlulwe kakhulu laba ziindlela ezimbini:

Bhalisa ukuze ube kukutya okuthile okusebenzayo, kodwa uninzi lwala mashishini abenzi abakhulu, banokugqiba ukucwangciswa kwemveliso kwimveliso, intengiso yekhonkco leshishini elipheleleyo. Faka isicelo ukuze ube yindleko ephantsi yophuhliso lokutya okulebhile okusebenzayo, ukutya okunesondlo okusebenzayo, uninzi lwala mashishini agxile ekucwangcisweni kwemveliso kunye neentengiso, imveliso iphathiswe ngaphandle.

Ukusuka kwinyani ukuya kokwenyani, iimfuno zabathengi zokutya okusebenzayo ziye zatshintsha kancinci kancinci ukusuka kuphawu olongezelelweyo lokuhombisa ubomi ukuya kuphawu lothintelo lwezifo ezijolise kubomi / uphuculo lwempilo, kunye nokwazisa ngokuqina okuziswe yindlela yokuncipha kobunzima kunye nemeko yobhubhane iluncedo kuphuhliso lwentengiso yezondlo zezemidlalo. Ngokutsho kweYano Institute of Economic Research, ukugcinwa kwezempilo kunye neemveliso zokukhuthaza ezifana nejusi eluhlaza, izondlo ezisisiseko ezifana ne-VC, kunye neemveliso zobuhle ezifana ne-hyaluronic acid zithatha ezintathu eziphezulu, kodwa ukuqokelela kwamafutha angathathi hlangothi kunye ne-visceral ebangelwa yindlela yokuphila yanamhlanje. Amaqela abo bonke ubudala baqala ukunikela ingqalelo "amanqatha esiswini kunye nokwehla kobunzima", kwaye kugxininiswe mhlophe anti-ukuguga kunye nezinye iimpawu ezintle ezongezelelweyo iimveliso zempilo ezifana VC kunye nemfuno hyaluronic acid ibonise ukwehla, isikali lactic acid iibhaktheriya kunye umsebenzi wolawulo emathunjini uye wabonisa ukukhula ngokukhawuleza, kulindeleke ukuba ibonise ukukhula okuqhubekayo ukuthambekela kwixesha elizayo. Ngokophando loluvo loluntu lwe-Arhente yezeMidlalo yaseJapan, abantu abaninzi ngakumbi bayakuqonda ukubaluleka kokomeleza amandla omzimba kunye namandla asisiseko omzimba, kwaye izizathu ezithathu eziphezulu zokuba abantu baphucule ukomelela [abasaxakekanga], [ukuthintela i-COVID-19] kunye [nokuseka umdla kwezemidlalo]. Ukuphuculwa kokuqonda kwabantu ukomelela kunye nempilo kunye nokungakhuseleki kuye kwabeka isiseko esikhulu sokukhula kwemarike yezondlo zezemidlalo.

Ukuphuhliswa ngokukhawuleza kwendlela yokutya esebenzayo kuye kwatsala ingqalelo yamashishini ahlukeneyo, kwaye ibe yindlela ebalulekileyo yabathathi-nxaxheba kwimarike yezemidlalo ukuba banqumle. Ukungeniswa kwenkqubo ye-inshorensi eyodwa kukwabalulekile kwixesha elidlulileyo. Nangona kunjalo, ngokuhamba kwexesha, ngenxa yeemfuno zenkqubo yokutya okusebenzayo, uluhlu lweemveliso ezizodwa eziqinisekisiweyo kufuneka zidlule ixesha elide lophando kunye nophuhliso, iimvavanyo zeklinikhi kunye nokuhlolwa kwenkqubo yomgaqo-nkqubo, amashishini aqhelekileyo amancinci naphakathi akakwazi ukufikelela kwiindleko zophando kunye nophuhliso kunye neendleko zexesha elicothayo, ngoko ngokubanzi kuphela amashishini amakhulu okanye iinkokeli zoshishino ziya kukhetha ukufaka isicelo sokubhalisa ukutya okusebenzayo. Ke ngoko, ngaphezulu kweminyaka elishumi emva koluhlu lwenkqubo ye-inshorensi ekhethekileyo, ukubhaliswa kwemveliso kuye kwanda ukusuka ekukhuleni okukhulayo ukuya kwinqanaba, nokuba ziindleko eziphezulu eziziswe kukudodobala koqoqosho, okanye ishishini ngokwalo lithande ukugcwala, kokukhona amashishini amancinci naphakathi anamandla angenalo ithuba lokuqhubeka nokuphila, ngoko ke isikali soshishino sasikhe sawela emngciphekweni. Ukususela ekuqalisweni komgaqo-nkqubo wokutya osebenzayo ngo-2015, itshaneli entsha ivuleleke kumashishini amancinci naphakathi, kunye nokunciphisa umda wokungena kunye nenkqubo yokubhalisa kunye noluhlu ngaphambi kokuvunywa kuye kwanciphisa iindleko zetyala kunye neempazamo zamashishini, ngoko ke inani elikhulu lamashishini liye laqala ukuzama ukufaka isicelo sokubhaliswa kokutya okusebenzayo.

Kwiminyaka yakutshanje, iinkampani zobisi ezincinci kunye neziphakathi zizama ukunqumla kwimarike yezondlo zezemidlalo ngokubhalisa ukutya okusebenzayo. Njengoko kukhankanyiwe ngasentla, umgaqo-nkqubo wokuleyibhile osebenzayo uthandwa yi-smes ngenxa yomgangatho ophantsi kunye neempawu zenkqubo yokuqala yokuthengisa kunye nokuvunywa. Ngelo xesha, ngokutsho kweYano Institute of Economic Research, umlinganiselo wesondlo sokutya okusebenzayo / ukutya okuqhelekileyo / iimveliso ezitsha ngu-53.6% / 42.6% / 3.8%, kunye nokutya okuqhelekileyo kukwathatha isabelo esiphezulu, kubandakanywa amashishini amashishini amaninzi ukungena kunye nokuphucula uhlobo lokutya okusebenzayo.