Kusukela mhla zingama-28 kuNovemba 2017 kuya kumhla zingama-30 kuNovemba 2017, umphathi webhizinisi wenkampani yethu waya eFrankfurt, eJalimane ukuyohlanganyela embukisweni we-European Food and Natural Ingredients Exhibition (FIE) ka-2017 futhi enze uphenyo lwemakethe, andise ibhizinisi, futhi enze izingxoxo zebhizinisi namakhasimende amadala ukuze kujuliswe ukubambisana.

I-FIE isingathwa yi-UBM Live futhi ibibanjelwe eYurophu njalo eminyakeni emibili iminyaka engu-28 kusukela ngo-1986. Iqoqa amashumi ezinkulungwane zochwepheshe abavela emazweni angaphezu kuka-130, i-FiE isibe umcimbi wokuhweba wamazwe ngamazwe ohlonishwa kakhulu emkhakheni wezithako zokudla, futhi ingumbukiso wochwepheshe ohlanganisa ndawonye izinkampani ezinkulu zomhlaba wonke zokuthenga izithako zokudla, abahlinzeki bokudla kanye nabaphakeli bomphakeli wokudla.

Ngemizamo yethu yangaphambili, sisungule ukuxhumana nabasabalalisi abaningi eYurophu futhi senza ukubambisana kwebhizinisi. Ngokulawulwa okuqinile kokuvikelwa kwemvelo yasekhaya, izimboni eziningi zisakhiwa kulo nyaka, izindleko zezinto zokusetshenziswa bezilokhu zikhuphuka zikhuphuka zikhuphuka zikhuphuka, ukulethwa kwe-oda lamakhasimende kunzima ukuhlangabezana, futhi intengo kunzima ukuyigcina isikhathi eside. Ngesikhathi esifanayo, imikhiqizo eshisayo ihlala njalo. Ukuze siqinise kangcono ubudlelwano namakhasimende, endabeni yokwanda kwama-oda nokunikezwa okuqinile, sibamba iqhaza kulo mbukiso. Kunconywa ukuthi imikhiqizo emisha i-HMB-CA, imikhiqizo eshisayo imikhiqizo yamavithamini, okoshukela, njll. isetshenziswe ikakhulukazi ezithasiselweni zokudla okunomsoco. Ngethemba lokujulisa ukuxhumana namakhasimende, ukugcina amakhasimende amadala, ukuthuthukisa amakhasimende amasha.

Ngombukiso we-FIE, kulokhu kuqoqe amakhasimende aseNingizimu Melika, eYurophu, e-Afrika nakwezinye izindawo. Kwethulwa eminye imikhiqizo emisha, ngaphezu kwezithako zokudla kwendabuko, bekukhona nemikhiqizo emisha efana nesiraphu yedethi. Amakhasimende amaningi adonsela izithako zokudla zemvelo, eziphilayo, ezinekhalori ephansi. Ukuze kube nokuphepha kokudla, okuluhlaza futhi okunempilo, inkampani yethu nayo ibamba iqhaza ngenkuthalo kukho, yabelana ngemikhiqizo emisha ngesikhathi, futhi ilwela ukuqinisa ukuxhumana namakhasimende angaphandle esimweni sokwanda kwezindleko zomnotho nokuncintisana okuqinile, futhi ikhuthaza izithako zokudla ezisezingeni eliphakeme zasekhaya nezithasiselo zokudla, izithasiselo zokudla okunomsoco, njll., kumakhasimende angaphandle. Inkampani yethu ibisebenza ngamavithamini, ama-sweeteners neminye imikhiqizo, emhlanganweni namakhasimende angaphandle izikhathi eziningi ukuxhumana, ngethemba lokuthola ama-oda amaningi. Siphinde sijabule kakhulu ngokuthi ngalo mbukiso, amakhasimende amadala azokwengeza ama-oda amasha kavithamini C. Sikholelwa ukuthi emakethe yanamuhla ebonakala isobala, kunezinselele, kodwa futhi namathuba amakhulu okukhuthaza ukuthunyelwa kwezithako zokudla, okukhishwe kwezitshalo, izithasiselo zokudla okunomsoco, njll., futhi ngethemba lokuthi kuzokhiqiza imali eyengeziwe yokuhwebelana kwamanye amazwe ezweni.