Imakethe yomhlaba wonke yesiphuzo esingenashukela kulindeleke ukuthi idlule ama-dollar ayizigidi eziyizinkulungwane ezingama-120, kanti i-erythritol, “njengenjini engabonakali” yalolu shintsho, ibhala kabusha imithetho yemidlalo yemboni yezokudla ngesilinganiso sokukhula kokusetshenziswa konyaka okungama-25%. Kusukela ekudumeni okumangalisayo kwe-Yuanqi Forest Bubble Water kuya ekulandeleni okugcwele kweziqhwaga ezinjengeNongfu Spring ne-Coca Cola, i-erythritol isiphenduke insika eyinhloko yokusungula isiphuzo esingenashukela enelebula elithi "zero calorie, umthombo wemvelo, nokunambitheka okumsulwa". Kodwa-ke, njengoba umphakathi wesayensi uphakamisa imibuzo emisha mayelana nokuphepha kwawo kwesikhathi eside, le nguquko emnandi iphinde ibhekane nomdlalo ojulile wokucabanga kanye nebhizinisi.

1, Ikhodi yobuchwepheshe: Kungani i-erythritol isiphenduke "umphefumulo" weziphuzo ezingenashukela

1.1 I-Molecular Logic of Taste Revolution

Isakhiwo samangqamuzana e-erythritol (C ? H ?? O ?) sinquma ukungabuyiseleki kwayo eziphuzweni:

Ukuzijwayeza ubumnandi: Ubumnandi bungama-70% we-sucrose, obumboza ngokuqondile "umkhawulo wokuzijabulisa" wezicucu zokunambitha zomuntu ukuze uthole ubumnandi;

Ukuthuthukisa ukupholisa: Izici zokuncibilika kanye nokumunca ukushisa ziletha ukunambitheka kweqhwa okuyingqayizivele, okuhambisana kahle nomuzwa we-carbonation weziphuzo ze-carbonated;

I-flavour ehlanzekile: Akukho ukunambitha kwangemuva noma ukunambitheka kwe-metallic, ukugwema ukunambitheka kwama-sweeteners okwenziwa njenge-acesulfame ne-aspartame.

Ukuphumelela kwezobuchwepheshe:

I-compound synergy: yakha "unxantathu wegolide" ne-steviol glycosides (isinxephezelo sobumnandi) ne-citric acid (i-masking aftertaste);

Ukulungiswa kokuqina: Ukusebenzisa ubuchwepheshe be-nanocapsule ukuxazulula inkinga ye-crystallization kanye nemvula ye-erythritol ezindaweni ezine-acidic;

Ukulingisa ubumnandi: I-algorithm ye-AI ihlaziya ijika elimnandi lokukhululwa kwe-sucrose futhi ilungise ngokunembile isilinganiso se-erythritol kwamanye ama-sweeteners.

1.2 I-Cost and Supply Chain Revolution

Ukuphumelela kwezobuchwepheshe kwamabhizinisi aseShayina kuphushele i-erythritol "enkathini yokulingana":

Ukweqa umthamo: Ngo-2023, amandla okukhiqiza erythritol emhlabeni wonke azofinyelela amathani angama-350000, kanti iChina ibalwa ngaphezu kwama-80% emakethe. Amabhizinisi afana ne-Sanyuan Biotechnology ne-Baolingbao azobusa emakethe;

Inzuzo yezindleko: Inqubo yokuvubela eqhubekayo inciphisa izindleko zamathani ukusuka ku-$12000 ngo-2010 kuya ku-$5800 ngo-2024;

I-Raw material innovation: i-straw cellulose hydrolyzate ithatha indawo yesitashi sombila, inciphisa ukuthembela ezitshalweni zokusanhlamvu.

Ukuqinisekiswa kwedatha: Izindleko zokwengeza i-erythritol ebhodleleni elingu-500ml lamanzi acwebileyo angenashukela zehle zisuka ku-0.12 yuan ngo-2018 zaya ku-0.07 yuan ngo-2024, okuqhubekisela phambili inzuzo yonke yemikhiqizo yokugcina yaya ngaphezu kuka-65%.

2, I-Business Atlas: I-erythritol iwakha kanjani kabusha umbuso wesiphuzo

2.1 I-Fission Yesigaba: Ukusuka Emanzini Amabhamuza Kuya Ekungeneni Kwesigcawu Esigcwele

Isiphuzo esinekhabhoni: Ihlathi laseYuanqi lixazulula inkinga yokubambezeleka kobumnandi eziphuzweni ezithatha indawo kashukela ngefomula enelungelo lobunikazi ye-"erythritol+sodium bicarbonate";

Isekethe yetiye: njengetiye "i-oolong yamagilebhisi angenashukela" exutshwe ne-erythritol ne-Arhat fructose ukuze kubuyiselwe umuzwa wokubusa wetiye elisanda kwenziwa;

Isiphuzo esisebenzayo: I-Dongpeng Special Drink yethule inguqulo ye-calorie eyiziro, esebenzisa inertia ye-metabolic ye-erythritol ukugwema ukuphazamiseka kwamandla;

I-Dairy Innovation: I-"Zero Sugar Yogurt" ka-Mengniu ifinyelela ukulingana phakathi kokunambitha nokusebenza ngokusebenzisa i-erythritol ne-prebiotics.

Idatha yemakethe: Ngo-2023, imboni yesiphuzo yabalelwa ku-68% wokusetshenziswa kwe-erythritol yaseChina, amanzi acwebileyo abe nomthelela wama-45% wokwanda.

2.2 Uguquko Olunamasu Lwemidondoshiya Yamazwe Ngamazwe

I-Coca Cola: Thuthukisa i-Sprite ne-Fanta kufomula ethi "erythritol+sucralose" ngo-2023, ikhulisa ingxenye yemikhiqizo kashukela enguziro emakethe yaseNyakatho Melika iye ku-40%;

I-Pepsi Cola: Ukusebenzisana ne-Bowling Treasure ukuthuthukisa okuphuma ku-erythritol ukumelana nokushisa okuphezulu kwemikhiqizo ehlangene yokubhaka engenashukela;

I-Unilever: Ukutshala izinhlayiya ze-erythritol microcrystalline etiyeni elishisiwe elibandayo le-Lipton ukuze kutholwe ukukhishwa kokunambitheka okumnandi okuncibilikayo kokubili okushisayo nokubandayo.

Imininingwane yebhizinisi: i-erythritol ayiyona nje impahla eluhlaza, kodwa futhi ilebula eliwumongo loshintsho olusezingeni eliphezulu nolunempilo lomkhiqizo.

I-3, Ingxabano yezokuphepha: ukuhlolwa kwesayensi ngaphansi kwe-halo

3.1 Ukuhlolwa kabusha kwengozi yenhliziyo

NgoMashi 2024, i-Journal of the American College of Cardiology yashicilela ucwaningo oluthi:

Idizayini yokuhlola: Ukulandelela abantu abadala abanempilo engu-12000 iminyaka engu-5, iqembu elidla nsuku zonke i-erythritol elidlula amagremu angu-15 libe nokwanda okuphindwe ka-1.3 kwezigameko ze-carotid plaque;

Ukuqagela kwe-Mechanism: i-erythritol ingase ithuthukise ukuhlangana kweplatelet, kodwa lesi siphetho asiqinisekisiwe ngokuhlolwa kwe-in vitro;

Ukuphikisana kwezemfundo: I-Harvard School of Public Health yabonisa ukuthi ukuhlolwa akuzange kukhiphe izici zokuphazanyiswa kokunye ukudla ushukela ezifundweni.

3.2 Ububili bempilo yamathumbu

Inani elihle: alivutshelwa yi-gut microbiota, ligwema ukukhiqizwa kwegesi nokuqunjelwa (okuhlukile kolunye uphuzo oludakayo);

Ingozi engaba khona: Ngokocwaningo lwango-2024 lwe-Nature Metabolism, imithamo ephezulu yesikhathi eside ingase ivimbele ukwanda kwe-bifidobacteria, kodwa awukho umthelela obalulekile owabonwa ngemithamo yansuku zonke engaphansi kwamagremu angu-50.

3.3 Ibhalansi Eguqukayo Yezikhungo Ezilawulayo

I-EU EFSA: Umkhawulo obuyekeziwe wokubekezelela nsuku zonke (ADI) waba ngu-1.2 g/kg wesisindo somzimba ngo-2024, egcizelela ukuthi "ayikho ingozi yokusetshenziswa okuvamile";

I-Chinese National Health Commission yethule uhlelo lokulandela umkhondo lweminyaka eyishumi lwemiphumela yezempilo ye-erythritol, futhi izindinganiso zamanje ngeke zilungiswe okwesikhashana;

Ukuzithiba kwemboni: I-China Beverage Industry Association ikhiphe "Iziqondiso Zokusetshenziswa Kwe-Xylitol Eziphuzweni Zamahhala Zikashukela", encoma ukuthi inani elengezwe ebhodleleni elilodwa akufanele lidlule amagremu angu-7.5.

4, Inkundla Yempi Yesikhathi Esizayo: Ukuziphendukela Kwemvelo Kwezobuchwepheshe Nezinselele Zokuziphatha

4.1 Ukuphumelela kwezobuchwepheshe kwe-erythritol yesizukulwane sesithathu

Ukuguqulwa kwamangqamuzana: Ukwelashwa kwe-acetylation kwandisa ubumnandi ku-90% we-sucrose futhi kunciphisa inani elingeziwe;

Ukuhlanganiswa komsebenzi: Phakamisa i-vitamin B noma amaminerali ukuze udale "i-sweetener enomsoco";

Ukukhiqizwa okuluhlaza: Ngokusebenzisa ubuchwepheshe be-synthetic biology, i-erythritol ikhishwa ngokuqondile yi-Escherichia coli, yehlisa ukusetshenziswa kwamandla ngo-70%.

4.2 Ukunwetshwa Okujulile Kwezimo Zokusebenza

Isiphuzo esingokomzwelo: esakhiwe nge-GABA (i-gamma aminobutyric acid) ukuthuthukisa "uhlelo lokunciphisa ukucindezeleka kanye nesistimu yokunambitha okumnandi";

Ukukhululwa okulawulwa ngobuhlakani: I-pH esabelayo erythritol microspheres ikhipha ukunambitheka okumnandi ngokuqhuma ezindaweni ezithile zomgodi womlomo;

Ukumaketha kwe-Metaverse: Ukulingisa ukupholile kwe-erythritol ngokusebenzisa ukuxhumana kwekhompyutha yobuchopho ukuze udale umuzwa wokunambitha obonakalayo.

4.3 Iziphakamiso Ezintsha Zokuziphatha Komphakathi

I-Sugar dependency syndrome: ukuphishekela ngokweqile ama-calories angu-zero kungase kubangele ukungezwani nokuthambekela kokudla ngokuzitika;

Umkhankaso welebula elihlanzekile: Abathengi bafuna ukulebula okucacile komthombo we-erythritol (ummbila/utshani);

Izindleko zemvelo: Ukukhiqizwa kwe-erythritol kusebenzisa amathani angu-8 amanzi ngethani ngalinye, okuphoqa izinkampani ukuthi zakhe izimboni ezikhipha i-zero.

Isiphetho: Ifilosofi Emnandi Enkathini Yesizathu

Ukukhuphuka kwe-erythritol eziphuzweni ezingenashukela empeleni kuwukuphishekela impilo yomuntu kanye nenjabulo. Uma ubuchwepheshe businikeza amandla okubumba kabusha ubumnandi, kubaluleke nakakhulu ukusungula izimiso zokuziphatha zabathengi ezintsha: singasebenzisi "ukuphepha" okuphelele njenge-gimmick yokumaketha, kodwa ukuthola ibhalansi phakathi kokulawula umthamo, inqubo emisha, nokukhetha okunolwazi. Mhlawumbe uguquko lweqiniso lwezempilo luqala ngenhlonipho nokuzindla ngakho konke ukunambitheka okumnandi.